TOP 10 OVERALL BRANDS
Not one of this year’s top performers? Our localized marketing experts will conduct an in-depth audit of your brand’s performance across search, social, and reputation.
Measuring digital marketing performance across hundreds of locations and multiple platforms can be complex.
The 2022 Localized Marketing Benchmark Report analyzes 100 metrics related to search, social, and reputation factors to provide a clear picture of the priorities in localized digital marketing today.
After reading the report, you’ll be able to:
- Compare your performance on platforms such as Google, Yelp, and Facebook to industry leaders
- Determine how to prioritize localized marketing efforts across your locations
- Understand the factors that drive today’s consumers to stores through digital channels
Learn the biggest factors impacting a brand’s digital performance and how to take advantage of them in 2022.
HOW DOES YOUR BRAND STACK
UP TO INDUSTRY LEADERS?
291 Brands Audited
ABOUT THE DATA
33.9M
Review Responses
The fourth-annual LMBR analyzed over 290 multi-location brands to determine how well they perform on important localized marketing metrics. Each brand was ranked based on 100 metrics that make up the LMBR. These metrics are grouped into three categories: search, reputation, and social. Categories are scored on a 100-point scale; the Local Visibility Score is the average of the three category scores.
ABOUT THE DATA
230K
Total Locations
The fourth-annual LMBR analyzed over 290 multi-location brands to determine how well they perform on important localized marketing metrics. Each brand was ranked based on 100 metrics that make up the LMBR. These metrics are grouped into three categories: search, social, and reputation. Categories are scored on a 100-point scale; the Local Visibility Score is the average of the three category scores.
The fourth annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by:
5.7B
Total Engagements
23M
Local Posts
690K
Location Pages
230K
Total Locations
97.4M
Local Reviews
The fourth annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by:
The Local Visibility Score represents the average of scores for three categories: Search, Social,
and Reputation. Each category is also scored on a 100 point scale.
The chart below shows our three scoring categories, each of which is subdivided into five classes. The full list of metrics is included in the footer section of the report.
291 Brands Audited
690K
Location Pages
97.4M
Local Reviews
33.9M
Review Responses
23M
Local Posts
5.7B
Total Engagements
