AVERAGE SCORE: 47
TOP 10 OVERALL BRANDS
Request your audit now to get your personalized scorecard. Completed an audit in previous years? Request an updated audit to understand your performance across new reputation category metrics and see how you’ve improved in search and social.
Effective local search, social, and reputation management lead to tangible business outcomes. In fact, top companies in localized marketing earn over 1,400% more value from Facebook engagements compared to the average brand.
What's Your Local Visibility Score?
Request your complimentary localized marketing audit today. Our team of experts will analyze your performance on over 100 metrics and deliver a comprehensive report outlining:
How Do You Stack Up with Industry Leaders?
- Performance against industry benchmarks
- Successful strategies and areas for improvement
- Emerging trends to embrace in localized marketing
Request Your Free Audit
LOCAL SEARCH + LOCAL SOCIAL = LOCALIZED MARKETING SUCCESS
This year’s report measured brands on two separate scores: localized search and localized social. These scores provide a complete analysis of the customer journey.
Check out the webinar to see why industry experts say capturing both scores is important!
WATCH VIDEO
YOUR SCORE: ??
HOW DOES YOUR BRAND
STACK UP?
WHAT'S NEW
THIS YEAR?
3X more metrics evaluated
We now assess over 100 metrics to provide a comprehensive analysis of localized marketing performance
Introduction of reputation category
Our evaluation criteria now include metrics related to reputation performance, in addition to search and social
Evaluation of website performance
Metrics related to your website and local landing pages are now incorporated into our analysis
Updated scoring
Metrics across all three categories are now weighted according to updated industry references
New visualizations
You will receive an interactive scorecard that showcases your results and allows you to dive deeper into areas of interest
DIVE DEEPER INTO THE REPORT
Industry experts from Localogy and SOCi introduce this year’s results and dive into some of the top trends in this webinar.
WATCH VIDEO
The only comprehensive localized marketing audit based on the most recent market data.
Gain Valuable Insight From Industry Experts
The audit requires no work on your part! Simply provide us with your company name, and our team will prepare your personalized scorecard and a comprehensive deck of insights.
Audits are based on analysis conducted for the fourth annual Localized Marketing Benchmark Report (LMBR), a collaborative research project conducted by:
BACKED BY EXTENSIVE
DATA ANALYSIS
Audits are based on industry data compiled in The Localized Marketing Benchmark Report. The fourth-annual report, presented by SOCi and PlacesScout, analyzed over 290 multi-location brands to find how well they are performing on important metrics across local search, local social, and reputation management categories.
291 Brands Audited
230K
Locations Audited
33.9M
Review Responses
690K
Location Pages
23M
Local Posts
97.4M
Local Reviews
5.7B
Total Engagements
*SOCi customers, please reach out to your CSM if you would like to request an audit.