The 2022 Localized Marketing Benchmark Report analyzes 100 search, social media, and reputation metrics to provide a clear picture of how to succeed in brand-to-local digital marketing today.
291 Brands Audited
33.9M
Review Responses
The fourth-annual LMBR analyzed over 290 multi-location brands to determine how well they perform on important localized marketing metrics. Each brand was ranked based on 100 metrics that make up the LMBR. These metrics are grouped into three categories: search, reputation, and social. Categories are scored on a 100-point scale; the Local Visibility Score is the average of the three category scores.
230K
Total Locations
The fourth-annual LMBR analyzed over 290 multi-location brands to determine how well they perform on important localized marketing metrics. Each brand was ranked based on 100 metrics that make up the LMBR. These metrics are grouped into three categories: search, social, and reputation. Categories are scored on a 100-point scale; the Local Visibility Score is the average of the three category scores.
5.7B
Total Engagements
23M
Local Posts
690K
Location Pages
230K
Total Locations
97.4M
Local Reviews
The Local Visibility Score represents the average of scores for three categories: Search, Social, and Reputation. It helps you benchmark your clients against the best of the best.
291 Brands Audited
690K
Location Pages
97.4M
Local Reviews
33.9M
Review Responses
23M
Local Posts
5.7B
Total Engagements
Gain insight into the most important factors within search, social media and reputation management. Want to see how your top client ranks? Our localized marketing experts will conduct an in-depth audit of your client’s performance across search, social, and reputation.