TOP 10 OVERALL BRANDS

Not one of this year’s top performers? Our localized marketing experts will conduct an in-depth audit of your brand’s performance across search, social, and reputation.

Measuring digital marketing performance across hundreds of locations and multiple platforms can be complex.

The 2022 Localized Marketing Benchmark Report analyzes 100 metrics related to search, social, and reputation factors to provide a clear picture of the priorities in localized digital marketing today.

After reading the report, you’ll be able to:

  • Compare your performance on platforms such as Google, Yelp, and Facebook to industry leaders

  • Determine how to prioritize localized marketing efforts across your locations

  • Understand the factors that drive today’s consumers to stores through digital channels

Learn the biggest factors impacting a brand’s digital performance and how to take advantage of them in 2022.

HOW DOES YOUR BRAND STACK 
UP TO INDUSTRY LEADERS?

291 Brands Audited

ABOUT THE DATA

33.9M
Review Responses

REQUEST YOUR AUDITDOWNLOAD THE REPORT

The industry standard for conducting actionable local SEO analysis at scale.

Visit Website

The leading all-in-one marketing platform built for multi-location marketers.

Visit Website

The fourth-annual LMBR analyzed over 290 multi-location brands to determine how well they perform on important localized marketing metrics. Each brand was ranked based on 100 metrics that make up the LMBR. These metrics are grouped into three categories: search, reputation, and social. Categories are scored on a 100-point scale; the Local Visibility Score is the average of the three category scores.

ABOUT THE DATA

230K 
Total Locations

The fourth-annual LMBR analyzed over 290 multi-location brands to determine how well they perform on important localized marketing metrics. Each brand was ranked based on 100 metrics that make up the LMBR. These metrics are grouped into three categories: search, social, and reputation. Categories are scored on a 100-point scale; the Local Visibility Score is the average of the three category scores.

The industry standard for conducting actionable local SEO analysis at scale.

Visit website

The leading all-in-one marketing platform built for multi-location marketers.

Visit website

The fourth annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by: 

5.7B
Total Engagements

23M
Local Posts

690K
Location Pages

230K
Total Locations

97.4M
Local Reviews

The fourth annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by: 

The Local Visibility Score represents the average of scores for three categories: Search, Social, 
and Reputation. Each category is also scored on a 100 point scale. 

The interactive chart below shows our three scoring categories, each of which is subdivided into five classes. Hover over any of the classes to see a definition; the full list of metrics is included in the footer section of the report. The tables below the chart show your scores against industry benchmarks for each category and class.

291 Brands Audited

690K 
Location Pages

97.4M
Local Reviews

33.9M 
Review Responses

23M 
Local Posts

5.7B 
Total Engagements

LOCAL VISIBILITY SCORE

CATEGORY METRICS

TOP 10 PERFORMING BRANDS

THE MOST COMPREHENSIVE 
MULTI-LOCATION BENCHMARK REPORT  AVAILABLE TO DIGITAL MARKETERS

DOWNLOAD THE REPORT